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Essays 421 - 450

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

AverMedia Technologies Analysis

develop the "user-affordable video overlay card that can be used in the production of professional broadcast quality video" (AverM...

Development of New Products

market. But perhaps even more importantly is to know whether this marketing plan is working: that is, are the consumers actually ...

Selling the Wondermill to Italy

This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a ne...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Starbucks Case Study

include the provision of a work environment where employees all people are treated with dignity and respect; for diversity to be e...

Failure at TVR

waiting list, but the cars were not in the same league as the highly finished engineered cars, these were cars that were for car e...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Gap Analysis: Global Communications

Horngren, Sundem and Stratton (2002) provide a view of the alternatives available to organizations in Global Communications positi...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Steel Industry

falls in the stock markets, including steel companies. This movement to share prices in response to external influences reflects ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

APPLE INC. AND LOGO

Given were not certain when the student was introduced to the logo, well assume it was in the early 2000s. The logo has remained c...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

Economic Analysis Sample of Dayton Ohio's Reynolds and Reynolds Automotive Division

In nine pages this paper presents a sample economic performance analysis with the company's history also briefly considered. Six ...

The Hanson PLC Break Up

By 1991, some of Hansons holdings included SCM, Kaiser Cement, Walter Kidde and Berec, the former manufacturer of Ever Ready Batte...

Considerations for Training Managers

This paper analyzes the problems that are encountered when training managers attempt to train company executives and other company...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Examination of Ben and Jerry's Homemade Inc.

In a paper consisting of five pages the company's structure, concerns, and involvements are considered through SWOT analysis and t...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Analysis of Logistics Management

In fifteen pages company importance of product logistics management is analyzed. Eight sources are cited in the bibliography....