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Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Nutrition and Exercise in the Treatment of Mental Illnesses

is vast, the most common being depression and anxiety. There are few comprehensive definitions of mental illness, one of the best ...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Transportation Industry and Human Resources

In seven pages this paper examines the impact of global technology upon the transport industry with human resources the primary fo...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Branding

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

Research Proposal: Airline Industry Profitability and Risk Management

A 73 page paper discussing risk management and its effects on profitability in the airline industry. The paper is a dissertation ...

Children's Language Development

This paper reviews and offers conclusions on empirical literature that pertains to young children's language development. Seven pa...

Autistic Children Interventions

autistic children (Sallows and Graupner, 2005). In Sallows and Graupner (2005), 48 percent of the group were enrolled and perfor...

Heart Disease and Saturated Fatty Acids

In five pages this literature review considers heart disease and saturates fats' role....

Medical Records Decentralization Literature Review

discusses yet another medical records software called NetVault, a software program that represents a radical departure from soluti...

Children and the Psychosocial Effects of Television Violence

to real-world violence, and thereby less empathetic to the pain and suffering of others (Chidley 37). Observations of teenagers re...

Firefighting and Labor

In a literature review consisting of twenty five pages this paper considers various labor issues concerning civilian fire casualti...

Impact of HIV/AIDS on Nursing

noted that cases of a rare lung infection, pneumocystis carinni pneumonia, had occurred in Los Angeles and also that three young m...

Global Warming, Climate Change and War

what experts believe about the relationship between war and changes in the climate caused by global warming. The results of this l...

Information Technology and the Importance of Training and Retention

This paper provides a literature review on training and technology in the field of information technology and then addresses manag...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

Wireless Future, 3G, and Europe

In thirty five pages this paper considers Europe and wireless technology's future in review of relevant literature, pro and con an...

Mathematics and Computer Technology

has clearly developed in the mathematics classroom. Young (2000) considered the implications of computer and technological advanc...

Biometric Technology & Identity Theft

Also, identity thieves have found that the resources of law enforcement are totally inadequate in regards to this type of lawbreak...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...