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4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Literature Review of Customer Relationship Management

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

Customer Satisfaction and Online Banking

customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Category Management

with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Contemporary Business and Customer Service

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

Narcissistic Persona and Body Aesthetics

personal recognition" (Benis, 2001). For decades, theorists have applied different psychological perspectives to an understa...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Why Perform a Literature Review?

It is common practice to perform a literature review before undertaking any primary research. The writer examines how and why this...

4 Articles on Purchase and Inventory Control Management Reviewed

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...