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Essays 271 - 300

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Business Questions

firm are answerable only the shareholders. Individually shareholders may have little power, although large shareholder may exert s...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Expanding into Small Towns: A Different Strategy for Wal-Mart

is not the presence or direct action of Wal-Mart, but rather its effect on the local economy combined with its pattern of predator...

Integrated Technology and Smart Business

is used, technophobes may be scared of the impact it will have; such as disempowering employees and eliminating jobs. Others may s...

Supply Chain Differences between B2B and B2C Organizations

to the above statement can be found in the sites handling of personal information. Security measures are much improved over what ...

Applying Concepts for Future Benefit

price down again. The key for a business is to benefit from a time where there is the access of demand over supply is to be one of...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

Why Do Companies Failed to Make Accurate Capital Investment Decisions?

the back of envelope it would be unsurprising that the results will be lacking. However, it is not a problem that is associated on...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

IT and Business Models

practical outcomes (Thompson, 2007; Wiseman, 1988). The concept of IT as a key part of strategy and the need for models to recogn...

The Growth of Small Businesses in the UK

firm. Once started, many small businesses will stay small, the owner may wish to keep a business small, not wanting the bu...

B2B VERSUS B2C: ETHICS, REGULATION AND LEGAL ISSUES

Compliance regulation also differs. B2C compliance tends to boil down to a couple of things; namely, let the buyer beware and trus...

Differences Between B2B AND B2C Web Sites

use of industry-wide computer systems (Comerford, 2001). B2B sites allow an increased efficiency between businesses, and, accordin...

Business Scenarios and Their Contextual Requirements

stock of all facets of a situation before committing to a decision. The reason such an approach is wise is that business is subjec...

Environmental Business for Virotech

This facilitates an approach where there can be a damaging of the environment, but where there are measures in place to clear up t...

Cyer Law Privacy v. Security

Businesses have an interest in free information flows. Businesses are also under a threat from cyber criminals and terrorists. Whi...

Using Theory to Create a Business Outline

that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the grea...

Doing Business in Russia

even less access to any goods and services other than those of the traditional culture. A class dichotomy quickly developed...

Ethics, Law, and Regulation

more regimented a country is, it seems, the more thought is invested into the consideration of how to structure e-businesses so th...

Evolution of the Business Organization

of the colonies and increasing standards of living were attributed in part to the increased ability to produce more than ever befo...

Examining Business Ethics

favorable opinion and thereby preserve the market capitalization available to them through stock market activity. Positive ...

China Politics and Business Climate

finally being admitted to the organization), the country has begun several reforms, including relaxation of its stance against for...