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Essays 91 - 120

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

The Body Shop; A Company Successful at Creating Partnerships

been seen in mixed lights. There is little doubt that whatever approach is adopted there has been the creation of profit, this was...

Local Government and Changing Culture

In five pages UK local housing benefit agencies are considered but the theories may be applied to any scenario involving changing ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Toyota Supply Chain Management

is why Toyota adopted just-in-time (JIT) supply chain management many, many years ago. JIT is about having the right raw materials...

Responses of the International Community to Climate Change Issues

to issue on climate change, but looks at the entire concept of sustainability, of which climate change is one issue and the develo...

Educational Issues in Two-Year Colleges with Regard to the Hospitality Industry

national organization called FairTest, a criterion-referenced test is used to measure how well a student has "learned a specific b...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

Home Health Care Marketing

In five pages this paper examines how to market home health care with a local marketer interviewed and a community facility that f...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Globalization and Reorganization

the existing enterprise. "Reengineering, which is not the same as Total Quality Management, refers to making dramatic changes in ...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

HOW ACME CAN BEAT THE INTERNATIONAL COMPETITION

with them. This could include tips on motor longevity, the best possible use for the motors or advice on what to do when the motor...

A Comparison of British and German Practices of Corporate Governance

looking at two countries in the EU; the United Kingdom (UK) and Germany, these differences may be appreciated. To consider this we...

City of Daugavpils and a Long Term City Marketing Approach

In sixteen pages a long term marketing approach that might improve the attractiveness of the rundown city of Daugavpils to both to...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Reebok and Nike Local Competition

sporting events, such as World Cup soccer and other professional sports that are not as common in the US as in other parts of the ...

Income Inequality News Analysis

In seven pages income equality is considered in an examination of post September 2000 Business Week and Fortune business journals....

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

The Czech Republic - The Business Environment

part in delegation of the trade unions that take part in the tripartite system (Stasek, 2005). There has been a shift in the way...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...