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Essays 31 - 60

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Culture and the Effects of Globalization

sweatshop conditions or child labor. One of the benefits is that globalization brings other perspectives into areas where they wo...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

Local Policy and the Impact of Mayors

In a paper of five pages, the writer looks at local politics. The impact of mayors on local urban policy is examined. Paper uses f...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Cultural Differences; GE and DEWA

2003). From this it is apparent that the culture may be within the firms, but it is also likely to be influenced by external force...

Florida's Prevailing Cultures

In six pages this paper examines America's dominant culture in a consideration of Florida's prevailing local culture with norms an...

The Destruction of Native Culture in Australia

of large differences in terms of culture. The view was one of superiority, with the predominantly white immigrants perceiving them...

Example Problem Solving Analysis Method

A men's clothing store in Quebec adopted a new incentive plan two years ago. It has had a number of unexpected negative results, i...

Financing Services Mandated by the Federal Government

Many services are funded directly from local money, others are a combination of local and state money, and still others have fundi...

Governance of Municipalities

are areas around a city that are not incorporated into that municipality. Each state has its own criteria for an area to be design...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Cultural Impact of Computer Technology During the Past Two Decades

of attending class, abiding by the pre-established schedules of instructors, following a curriculum upon which they had little tim...

Negative Impact of Globalization on Underdeveloped Countries

In five pages globalization is considered in a discussion of the negative impact it has on the cultures of less developed countrie...

The Double Edged Sword of Globalization

being one which either should or will result in a complete homogenization of culture and the formation of a unified global communi...

Considerations in Humanitarian Intervention

sometimes a culturally driven process. It is the product of the morals and ethics of the entities involved on both sides of the s...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

The Debate Regarding Scientific Progress

the first who heralded with major changes. His revelation that it was the sun, not the Earth, that was the center of the universe...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

How the Local or Federal Government Can Benefit from Military Leadership and Experience

is rigidly controlled: they are expected to be at a certain place at a particular time, in a uniform that can pass a rigorous insp...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...