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Essays 61 - 90

Rap Music and a Cynical Public

In four pages this essay considers a small local college student survey that reflects strong opinions regarding rap music....

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

The United States of the 1920s

nothing makes quite as much of a statement as does a bathing suit, a garment made for the purpose of swimming but something that w...

A 'Hooter's' Sociological Perspective

In a paper of five pages that is written as a letter to a newspaper editor regarding the receipt of several negative letters about...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

Environment and Investment Cost

In five pages this paper examines a hypothetical fertilizer family that is seeking world bank funding in a consideration of positi...

Pros and Cons of a Global Culture

In twenty six pages this paper discusses Ericsson, McDonald's, and Shell in an assessment of a global culture's positive and negat...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Considerations of Stereotypical Cultural Representations in the Literature

be erased, we must do so through more constructive means that taking away one of the most treasured liberties of free societies. ...

The Physiological, Psychological, and Social Impacts of Methamphetamine

demand because it is cheap and easily available. It is cheap and easily available because it is so easy to manufacture. Methamph...

How Does Organisational Culture Affect A Managers Ability To Motivate Staff Through Non-Financial Rewards And Incentives?

praise as well as the employment relationship is able to provide for needs that will motivate employees. However, when loo...

European Impacts of Canada's First Peoples

with those European peoples that ultimately came to represent Canadas majority. These impacts are 1. an almost complete change i...

Globalization Across Mexico's Borders and NAFTA

changed gradually but surely by this interaction. Not only are they becoming acclimatized to U.S. material culture they are becom...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Study on the Closures of Military Bases

In eighteen pages this research paper discusses the closing of military bases and the impact these closings have in terms of indiv...