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Essays 121 - 150

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

FINANCE AND DEVELOPING NATIONS

of high return-on-income investments over a period of 5-7 years. Most of these investors, in fact, assume that in the early going,...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Global Data Security

type of electronic data and information is highly vulnerable to breaches. The Global Security Market and Trends This is a growi...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Organizational Case Study of Hypothetical Juicy Red Tomato Company

In addition, the company needs to improve communication between production and operations, possibly by enhancing technology used b...

Things They Carried by Tim O'Brien and Structural Contrast

to think about such things, yet memories continue to crop up in bits and pieces, in a haphazard fashion. He will start stories a...

SITUATIONAL LEGAL ISSUES

Answers questions pertaining to legal issues. Under discussion are agent-principal relationships, organizational structures and tr...

Not For Profit Organization Case Study

meet. Besides their financial woes, their families and friends are telling them great stories about their benefit packages at work...

Jordan's Banking Industry and Organizational Issues

In five pages this paper discusses Jordan's banking industry in a discussion of organizational structure and cultural variations. ...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Retail Store Assistant Manager Hiring

their ability to supervise, the sales figures of their department, the ability to change. * How did you approach the issues on whi...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Overview of Healthcare and Cultural Attitudes

put in their mouths. The concern was so great, that during the middle of the 20th century, the U.S. Food and Drug Administration ...

Analyzing A Raisin in the Sun by Lorraine Hansberry

This is his attempt at asserting himself and struggling to find his own way. Clearly he is trying to gain his independence but th...

A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

who has studied and passed Marketing 101 in college is aware of the 4Ps of marketing - product, price, promotion and placement/dis...

Politics and Government of Argentina

rather appointed by the President or Governors and have to be confirmed by the Senate or the respective provincial legislature. Th...