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Essays 31 - 60

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Sweetwater Chocolate Bars and Cookies Marketing Plan

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Team Logo Merchandise Marketing by Pro Sports

In six pages this report discusses how professional sports teams use logos on merchandise such as clothing and hats to market them...

J. Crew and Gap Marketing

In ten pages a comparison on casual and conservative clothing marketing is made between J. Crew and Gap. There are more than twel...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

United Kingdom's Children's Clothing Design Business Potential

label (Conti, 2003). The sourcing for this market had already changed with the Zip Project with a greater emphasis placed on fashi...

Retail Clothing Industry of the United Kingdom

and store cards are frequently used on. However, in recent years, when the economy has been slower there has been a shift in spend...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

Delta Air Lines' Working Capital

(GE bails out Delta Airlines, 2004; p. 275). Two companies have come to Deltas aid, one in the form of a traditional loan,...

MARKETING, CSR AND THE TRIPLE BOTTOM LINE

better hiring practices (Charter et al). Meanwhile, on the business-to-business end, companies are finding that they need to ensur...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

Alfie Kohn's The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

New Running Shoes' Line and Market Research

In ten pages this paper considers a new athletic shoes' line in an examination of appropriate market research with such approaches...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...