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MARKETING, CSR AND THE TRIPLE BOTTOM LINE

better hiring practices (Charter et al). Meanwhile, on the business-to-business end, companies are finding that they need to ensur...

Non-Financial Performance Measures

poor labor relations and undertaking little or no development for the future. The annual accounts may be used to provide additiona...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Sustainability Encouragement

customers in 168 countries around the world" (Dow Releases First Triple Bottom Line Report, 1999). At the time, Dow had annual sa...

John Ragsdale on ISO 14000

able to report that the worlds largest chemical company had been operating under both for a number of years, senior management agr...

Faith Community Hospital Management

aware that Faith Community hospital deals in "product" much more valuable than anything that could be produced by a factory or dea...

Triple Bottom Line Focus of Dow Chemical Company

established by the Federal Trade Commission (FTC) in first divesting other businesses before the FTC would give final approval for...

Ethics and Corporate Social Responsibility

but also giving store workers paid time off to perform community service work. The Chubb Group of Insurance Companies practices w...

Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

Accounting Methods

calculate a net profit ratio. If we look at a company such as Johnson and Johnson we need to look at the...

Change Management Process Paper

in the triple constraints these can impact greatly on the baseline of a project. Cost is a major issue, projects need to come in o...

Triple Bottom Line Accounting And Organisational Profit Accounting

profit is the total revenue after all costs have been deducted. Whilst the figure is interesting the understanding of a companys p...

Triple Bottom Line and Systems Theory; Similarities and Differences in the Accounting Approaches

This 3 page paper compares and contrasts to approaches to accounting; triple bottom line and the use of systems theory. The approa...

Triple Bottom Line Commitment of Dow Chemical

the status quo so that they can continue to gain positive financial results from the activities that have given them positive fina...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Border Between the United States and Mexico and Militarization

for work, to the fear that terrorists could get in the same way. But investigation showed that the terrorists who flew the planes...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Triple Entry Bookkeeping

b e seen as the measurement of momentum. For example, when an investment is made that yields a return the statement of that return...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Is Corporate Social Responsibility in the Interests of Business and Society?

help the company increased sales, reduce costs, or improved profits then there is a potential argument that corporate social respo...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Is corporate Social Responsibility Window Dressing

After the crash in 2008, protesters picketed many large financial institutions, including Bank of America. One accusation was that...

The Interpretation of Corporate Social Responsibility in the UK Retail Industry

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

Economic Indicators 2006

Budget Office forecasts that gross domestic product will grow by 3.6 percent after inflation (in "real" terms) this year and by 3....

Doing Business in Russia

even less access to any goods and services other than those of the traditional culture. A class dichotomy quickly developed...

Ethical Business

the government of the Netherlands began requiring businesses to improve the environmental footprint they left in the wake of condu...

DMAIC or MBO?

statistical control. Deming (2000) extended this to SoPK, saying it is necessary to have an understanding of both common cause va...

Accounting Questions

of the "companys annual sales divided by its average stockholders equity ... The higher the ratio is, the more efficiently a compa...