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Essays 151 - 180

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

McDonald's Social Environment

In six pages this paper examines the importance of social environment in the restaurant industry in this case study of McDonald's....

Globalization and Australia

implement them, however. In late July 1999 senior officials of the member economies of the Asia-Pacific Economic Cooperation (AP...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Distribution and Environmental Issues of the EU and McDonald's

In ten pages this paper examines how the European Union's environmental protection and distribution requirements impacts upon McDo...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Social Environment at McDonald's Qualitative Analysis

to mind is that of a researcher in a white lab-coat who is jotting down notes on a clipboard while observing the research subjects...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Russ McDonald's 'Presentational Theater' and William Shakespeare's Coriolanus, Hamlet, and Othello

This paper consists of five pages in which Russ McDonald's 'presentational theater' theory is used to analyze illustrations from S...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

McDonald's and a Behavioral Theory Application

scientific management so that it can be applied to McDonalds. Scientific management is a form of organisational management that se...

Globalization's Pros and Cons

is compromised as stores break ground and spread their wares to nations that really are not on their own two feet. Even in devel...

Levi Strauss and the Denim Industry

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Business Strategy of McDonald's

has been affected by the economy. In addition, the company has definitely reached the mature stage of its lifecycle -- the compan...

Characteristics and Skills of Global Economy Management

manager is to work effectively outside their home country (Allard, 1995, p. 6). * The ability to learn and integrate new knowledge...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...