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Essays 361 - 390

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Australia's Event Industry - An Analysis

with more than 52,000 tourists, traveling to business events within the country (Time 2009, p. 94). It is said that many qualities...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

The Australian Experience of Multiculturalism

there needs to be the cross cultural experiences, this creates understanding and is more likely to result in cohesion, as fear is ...

Development in Newham

Newham is a borough in London, the writer looks at the way that development plans have been designed for the area as part of large...

Eye Health Among Australian Indigenous Populations

US and New Zealand have succeeded, in varying degrees, to raise the health standards of their indigenous communities since the 198...

Was the Iraq War Illegal?

In 2003 the United States, the United Kingdom, and Australia invaded Iraq. The war was controversial, justified to many of the ele...

A Proposed Oil and Gas Development

2. General Background to the Plan To consider any site and the environmental impacts have to be considered. This is not only the...

Analysis Of Business Plan - Froghop

company. The plan writers also provide information and data on advertising on the Internet and the emerging mobile advertising t...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Questions on the Management of Tourism in Australia

An area such as the Yarra Valley possesses immense natural beauty as well as traditional, standard attractions and things to do th...

Australian Society and Drugs' Legal Status

legal status have no supportive precedents to cite (Moffitt et al, 1998). In the United States, Alaska briefly legalized the use ...

Australia's System of National Identification

This source suggests that these kinds of prevenative measures may not be as beneficial as original perceived. Davies, S. (1996)...

Australia's Shortages of Nurses

budget restraints. Nurses leave the profession because they are "distressed by being unable to provide quality nursing care, disgr...

Australia and Medicare

the poorest communities, in terms of income level, have the lowest standard of health: a group which practises low-risk behaviours...

Planning a Career

needs, as seen with models such as Maslow and Herzbreg, recognise the interactive nature of the relationship (Huczyniski and Bucha...

Pros and Cons of Australia's National System of Identification

becoming "Big Brother" and that the card was a powerful tool that could be used against the best interests of the public. Oppos...

International Context of Anti Terrorism Efforts in Australia

Internally there has been a very strong movement towards nationalism. Following September the 11th there was a very strong sense o...

Australia's System of Criminal Justice and Mental Illness

evidence in a large amount of literature that there is a link between mental illness and crimes (Drake and Pathe, 2004). T...