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Essays 91 - 120

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

'Government Responsibility for Retirement Plans' 2004 Australia Article from a Socioeconomic Perspective

good amount of money. She admitted that she has other investments and her husbands retirement account is elsewhere. She speaks not...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Vitamin D Study, Article Analysis

This research paper offers an overview and summary of a study, conducted by Brand and colleagues in 2008, which explored the issue...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Postal Service Business Marketing Plan

rich farmland and rather extensive mining. Though conditions may change within the current generation, Hamilton currently is too ...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...