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Essays 91 - 120

The Effect of TV Violence on Young People

62 percent of the time" (Tepperman, 1997). Perhaps the worst message of all is that "violence is pleasurable. Clint Eastwood, in D...

Four Arguments for the Elimination of Television by Jerry Mander

of the Long Island environment. II. TV REPLACES HUMAN IMAGES Like its computer counterpart, Mander (1978) indicates that televis...

Language Development and the Effect of TV Viewing

screen media, but that this learning is dependent on three interrelated factors, which are the: "attributes of the child; characte...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Exporting Vegetables to Thailand

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...