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Essays 91 - 120

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

Franchise Accounting: A Career Analysis

vitally important to enter into a career confidently the first time, ensuring that it is something one can truly profit from, both...

ADA Standards & A Local Restaurant

were secure handrails on each side of this access. The writer noted that the access on the other side of the building went up a st...

A Look at Two Frivolous Legal Cases in the Media

but the true facts reveal McDonalds true colors and why this elderly woman received such a large award. The facts of the case are ...

McDonald's and Its Investments

Gunn, 1997). Many would concur with that evaluation as it was a short-lived burger choice. It seem as if at the time, its rival Bu...

McDonald's Human Resource Management

application of scientific management, but a more careful look indicates that the behaviour within the company is much more complex...

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

The Future of McDonald's Corporation

day. If were doing a better job today than we did yesterday, providing them the great service, quality, cleanliness and value, tha...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

McDonald's Marketing Analysis

felt by the consumers is seen in the way an individual can walk into any McDonalds in any country and know what to expect. This i...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Changing Times and How McDonald's Changes With Them

would emerge (2003). As each decade passed, McDonalds created new menu items for the public to enjoy and international expansion s...

McDonalds and 2001 and 2002 Financial Performance

gaining a great advantage from their direct costs, but are then losing it with their other related costs, such as overheads. This ...

A Case Study in McDonald's

was spare, another association that has been formed with the brand name, as was the standard menu. The Big Mac, a core menu item, ...

Japanese Expansion of Krispy Kreme Doughnuts

franchising with the Krispy Kreme Corporation. The first legal issue would be whether or not franchising was legal in Japan. Other...

McDonald's and Founder Ray Kroc

.221 inches thick and 3.875 inches wide, and weigh exactly 1.6 ounces, no matter what McDonalds the patty might come from (McDonal...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

2003 McDonald's Marketing

the childrens wishes rather than gain some variety or enjoying the ability to have a burger made to order from one of McDonalds co...

Erik Erikson on Marketing

5 Adolescence 12 to 18 years 6 Young adulthood 18 to 25 years 7 Maturity 25 to 65 years Source: (Kail and Cavanaugh, 2000)...