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Essays 631 - 660

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Assessment of Credit Risks by Commercial Banking and CAPM Use

as the market as a whole. The risk of any investment is usually measured in terms of the beta, the greater the...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

'Free' Women in Saint Joan by George Bernard Shaw and A Doll's House by Henrik Ibsen

he looked at the possibility that a woman, finding herself in a loveless marriage and living a life as an overprotected wife, was ...

Stadium Security and Honeywell

systems are interconnected on a single network. The Honeywell network consists of a "structured cabling system for voice and data...

Capital Costs and How to Calculate Them

calculations the best course of action may be projected by looking at the changes any change in the capital base will create it is...

Place of UK Loyalty Cards

grocery chains in the US avoid the use of such loyalty programs. In the United Kingdom, most of the leading grocery chains have a...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Ancient Rome and the Law on Contract of Sale

in fact, can indeed comprise a valid contract of sale. Contracts of sale can also be either absolute or conditional. Whatever th...

Coca Cola Financial Analysis

0.65, again just slightly under that of the sector (Yahoo Finance, 2003). In the short term, as the stock is easily saleable, this...

Different Types of International Finance Questions Answered

as in the larger markets it may be necessary to tailor operation or products to the national requirements of each market (Yip, 19...

American Pharmaceuticals and High Costs

any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Questionable Practices and Excess Income

of net assets may be indicative. These may be seen to increase by the level of any decrease in the amounts outstanding, so we are ...

Evaluating Websites for Purchasing Books

books. Thus, Barnes & Noble appears to be the best choice as far as money is concerned. Barnes & Noble is by far the most popula...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

A Park Slope in Brooklyn Overview

have a particular profile that includes a median age of 37.3 years, half of which are single person households ("Brooklyn," 2004)....

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

The Independence of the Central Bank

way the internalisation of costs for riskily lending is forced onto the financial intermediaries. This creates greater efficiency ...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

Analyzing an Ann Hopkins Harvard Case Study

and hired her anyway. The issues can be identified as: what is Hopkins track record; what do past evaluations indicate about Hop...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Influential Black Singers

having some sense of its beauty and understanding rub off on her. I did not argue with her or ask to see her superior. It was as i...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...