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areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...