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Essays 31 - 60

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Overview of 5 Financial Tools

One choice available is to sell corporate bonds. Because investors are foregoing other opportunities, interest rates on corporate...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

Coleman Property Management Business Plan

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

Enterprise Wide Risk Management

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

The Theory Of Motivation

The paper traces the development of motivation theory, looking at the different ideas that have emerged including the impact of sc...

Compensation Management and Trends Currently and in the Future

In eight pages this research paper considers compensation management in terms of various techniques such as new employee compensat...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Can Teamwork Overcome the Negative Aspects Associated with Scientific Management Workplace Practices?

where jobs were not only broken down into component pars, but were examined in a logical manner, so that discretion on how to do t...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Russki Adventures and Standardized Marketing

Crevasse and Andrei Kakov sought to market services, namely that of high-end helicopter skiing excursions. Crevasse and Kakov nee...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

United States Supermarkets and Chinese Suppliers

Supply Chain in China On the surface, one might think that a major challenge is getting goods from China (and the rest...

Personal Development Plan

resources department and ongoing management issues including disciplined, performance appraisal and general responsibility for pro...

Relations Between Firefighters and Labor Management

In fifteen pages the significance of relations between labor and management that are supported are illustrated in a hypothetical ...

Approaches to Conflict Management

mind. Your opponent might change your mind. More important, if your opponent had used Rogerian persuasion on you to enlist your ...

Human Resource Management and the Case of AXEON

be effective motivators, but they may help to prevent dissatisfaction, and the higher order needs, which start with the need for r...

Review of "Delivering the Goods - The Art of Managing Your Supply Chain" by Damon Schechter and Gordon Sander

this book takes on an interesting perspective, instead of trying to see logistics and supply chain management are separate issues ...