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Essays 121 - 150

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Marketing and Management Across Cultures

epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, bu...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Varied Faces of Management

paradigm, where individuals should be encouraged to practice innovation and creativity wherever possible. Staff management still ...

Staff, Department & Project Mgmt

include such concepts as "Division of work," which specifies that "Human resources can be efficiently used by specialization of ta...

Managing Change

approaches are now part of modern management techniques. Peter Drucker states that a leader can not be defined by present personal...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Environmental Risk Management

Environmental risk management is becoming in recent important within a commercial environment. This 14 page paper looks at a numbe...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Fundamental, Technical and Market Based Forecasting for Currency Exchange Rates

rate movements is renowned for being difficult; it is this that has lead to a very active market in currency derivatives where dif...

PC Based Home Security Marketing

They cannot alter states within the structure of the house, they can only determine whether someone has attempted to gain entry. ...

Nurse as an Agent of Change in Data Base Management

a nurses role as a change agent in data base management. Fonville, Killian, and Tranbarger (1998) note that successful nurses of ...