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Essays 151 - 180

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Cognitive Behavioral Therapy Treatment for Treating Depression - A Research Proposal

CBT for the treatment of patients suffering from depression will result in a superior alleviation of symptoms compared to patients...

Australian Primary Teachers and New Technology

full potential for teaching and learning (Jones & Vincent, 2010). Several researchers have concluded that the reasons interactive ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Sex Offender Proposed Methodology Study

study will involve three groups of between 6 and 8 sex offenders. The student researching this topic should note that, ideally, th...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Commercial Banking Loan and Guarantee Facilities and Credit Risk Management

This 6 page paper is a research project or dissertation proposal to examine the way in which loan and guarantee facilities are man...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Public Health in Haiti; A Research Proposal

To consider public health issues we heed to start by looking at models of health. Health is seen and defined as the way the physic...

How Can The Police Improve Knowledge Management - A Research Proposal

The writer presents a proposal for research with the aim of identifying improvement to knowledge management which will aid police ...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Reducing Class Size/A Research Proposal

about class size and achievement involved the entire Texas education system, which is comprised of 800 districts and over 2.4 mill...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Securities Portfolios in Russian Banks/A Research Proposal

in order to learn from the strings and avoid any perceived weaknesses or errors. Dependent on the type and length of the project t...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Australian Universities and Ethnic Minorities

to place limitations on the educational opportunities of children from any non-dominant groups (Blackledge, 2001). Bullivant (1984...