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Essays 451 - 480

Cisco Systems and the Project Management Maturity Model of Kerzner

as "68% of corporate IT projects are neither on time nor on budget, and they dont deliver the originally stated business goals" (p...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Case Study on K Mart

it is competing on price and with the centralization of purchasing and inventory control we may argue there is the strategy of gai...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Financial Analysis of British Airways

In six pages accounting ratios from 1998 to 2001 are applied to a financial position analysis of British Airways. Three sources a...

Investment Bank Goldman Sachs

In fifteen pages this paper provides a history of the bank, offers a SWOT and financial analysis of its current position, and also...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

GAP Bank Analysis

In five pages this tutorial demonstrates GAP analysis calculations and explains the steps involved in calculating the duration gap...

'Promise of Technology' in David Strong's Crazy Mountains

In five pages this paper presents a summary and analysis of 'Promise of Technology' and also offers the opposing position of Alber...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Antitrust Case Against Microsoft and a SWOT Analysis

In six pages this paper presents a SWOT analysis of Microsoft in terms of current and future company position and the impact of th...

Case Study of Australia's Southcorp

In eighteen pages this paper presents SWOT and stakeholder analyses of Southcorp in a consideration of its position and current pe...

Case Study of KFC

In five pages the current position of Kentucky Fried Chicken is considered in this case study that includes a SWOT analysis and fu...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

New Directions for IBM

In twelve pages this paper evaluates IBM's status and positioning through a SWOT analysis and consideration of its future directio...

Competitive Advantage of Outback Steakhouse

In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also inc...

Case Study A of Exotic Fruits Ltd.

In five pages this student submitted case study concerning a wholesale vegetable and fruit business examines its current position ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Overview of an Environmental Plan

by which to apply it to something as significant as environmental degradation. Inasmuch as humanity seeks to attain a better exis...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

'Humean' Naturalism and Wittgenstein

neighbors. Such things do happen. When life happens, it is often unique and has little reference to the past. Yet, in examining t...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...