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Essays 481 - 510

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Strategic Alliances and a TNC Case Study

information to be placed in a single easy to read report and has an immediate comparison with past performance. This allows for gr...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

The Competitive Strategy and Position of Unilever

that it has competed, the market it competes as well as the potential influence of purposes. The paper will start by looking in th...

Kodak in the Competitive Environment

complementary services such as the internet, which empowers consumers. Looking at Porters Five Forces model the threat from comp...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

SWOT Analysis of Kodak

was able to successfully leverage despite its late entry into the digital camera market (Thompson, 2007). The company has been abl...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

SWOT Analysis of St. Jude Medical, Inc.

in the industry. * The company is profitable and is well managed. * Its alliance with Johnson and Johnson gives it access to a wid...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Financial Analysis of Home Depot

centres are 3 in number (Home Depot, 2002). The target market of the stores are the do it yourself market, as well as profession...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Position of Lucent Technologies

This has resulted in a negative return on assets figure of -42.09%. This is an anomalous year as the figures for 2000 were more fa...

2003 Financial Position of Microsoft Corporation

software maker. * The company recently reduced sales forecasts for the fiscal year that will end in June 2003 to between $31.4 bil...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Bangkok's Bumrungrad Hospital

2002). These may appear far removed from finance, but in reality they are closely related, as although the hospital works in a rel...

Death Penalty Arguments Both For and Against

on executions so that the society can take time to figure out why the system is broken (2002). Then, possibly, it is alluded that ...

Financial Analysis of British Airways

In six pages accounting ratios from 1998 to 2001 are applied to a financial position analysis of British Airways. Three sources a...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

GAP Bank Analysis

In five pages this tutorial demonstrates GAP analysis calculations and explains the steps involved in calculating the duration gap...

Investment Bank Goldman Sachs

In fifteen pages this paper provides a history of the bank, offers a SWOT and financial analysis of its current position, and also...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...