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Essays 511 - 540

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Lester Electronics Case Study

Lin has suggested to Bernard Lester that undertaking a joint venture may help both companies, he is also now concerned that if TEC...

SWOT Analysis of Emirates Airlines

resources that can be leveraged to make profit, at the end of the financial year 2005/6 the airline had carried a total of 14.5 mi...

A&W

with the use of tray boys (A&W, 2006). In 1922 Roy Allen took on a partner; Frank Wright, it was using the initial of their surn...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Case Study on K Mart

it is competing on price and with the centralization of purchasing and inventory control we may argue there is the strategy of gai...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Sainsbury; The Use of Information and Porters Five Forces Analysis

popular as it offered low prices for products of a good quality (Sainsbury, 2006). This initial success leads to more branches ope...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Union Carbide of India Ltd

by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

"Slaves and Society in Western Africa" by J.D. Fage

This research paper presents a comprehensive analysis of this scholarly article, which examines the controversy of precisely why t...

Strategic Analysis of Wal Mart

size and position is one that can be seen as a combination of purposeful strategy and emergent strategy, taking opportunities of c...

Positions of Billy Budd and Captain Vere in Herman Melville's Billy Budd, Sailor

integrity of the individual that makes man worthy. With the ideals of Enlightenment we are given a much more complex train of thou...

Examining Debates Among Competing Philosophies

We can better understand this by invoking a comparison. A generalist would demand sameness in terms of how something functions ca...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Hospital Administrator

to gain an executive position immediately upon graduation, possibly in a specialty area such as government relations, medical staf...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Examination of E-Devices

E-Devices is a new firm that provides for machine to machine (M2M) communication. The writer answers five questions based in the e...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...