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Essays 241 - 270

Company Analysis of Qualcomm

Using its financial data, the writer examines Qualcomm primarily via its annual report. The process offers answers to specific iss...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Case Study of First Alert Smoke Detectors

This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliograp...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Music Lyrics and Violence

In six pages this research paper discusses the violence report by the FTC, entertainment industry marketing regarding children and...

Chinese Marketing of QUALCOMM's CDMA

In nineteen pages this report examines San Diego's QUALCOMM and considers how to market its Code Division Multiple Access wireless...

Pediatric Home Health Care Services Marketing

In three pages this report examines pediatric home health care services and how they may be successfully marketed and promoted. F...

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

'Essay on Literature' or 'Wen Fu' by Lu Chi

In six pages this report examines this ancient Chinese literary essay....

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Risk Management and Insurance Software Online Development and Marketing

In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...

The Marketing of Baseball

Baseball is the focus of attention in this twenty-four page report that is chock full of information. Issues addressed include the...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Team Logo Merchandise Marketing by Pro Sports

In six pages this report discusses how professional sports teams use logos on merchandise such as clothing and hats to market them...

Germany and the Marketing of Computer Hardware

third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Legal and Ethical Issues Associated with Product Recalls

relationship between marketers and consumers, with the former having more information about their products than the latter, even t...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Baseball and Game Promotional Activities

key chains launched into the stands during the seventh inning stretch. On the other hand, the children of both types love every b...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Jean Jacques Rousseau and John Locke on Market Economy and the State

In eight pages this report contrasts and compares how the market economy and the state were viewed by Rousseau and Locke. Five so...