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How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Proposal for a Car Rental Business; PowerPoint Presentation

want to use faster forms of transport for long journeys, such as aircraft and trains. If these forms of transport are used by busi...

Nestle and Wyeth; Ethical Marketing?

give an unbiased assessment of that marketing is being utilized in the infant formula market. Nestle and Wyeth are the companies b...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Indian Real Estate Corporate Merger Proposal

The landscape offers the perfect opportunity for investment as well as mergers and acquisitions. However, things are not so rosy. ...

Physical Evidence and Marketing Services

it how it will gratify that need. This is important for goods and service, but we may argue that this is more important for servi...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

China's Climate of Reform and Investment Management

information systems. There has been a dearth of financial information available in the past, but now it appears that information ...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...

Research Proposal for J. Sainsbury

research seeking to find an answer without the presupposition of a hypothesis. The question is broad as we want to assess the perf...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...