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Essays 91 - 120

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Australian Market and Salton Inc.'s George Foreman Grill

(Salton, 2002). * 1991 - Salton goes public and offers the IPO (Initial public offering) on the stock exchange (Salton, 2002). * 1...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Indian Real Estate Corporate Merger Proposal

The landscape offers the perfect opportunity for investment as well as mergers and acquisitions. However, things are not so rosy. ...

Physical Evidence and Marketing Services

it how it will gratify that need. This is important for goods and service, but we may argue that this is more important for servi...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Nestle and Wyeth; Ethical Marketing?

give an unbiased assessment of that marketing is being utilized in the infant formula market. Nestle and Wyeth are the companies b...

Proposal for a Car Rental Business; PowerPoint Presentation

want to use faster forms of transport for long journeys, such as aircraft and trains. If these forms of transport are used by busi...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

China's Climate of Reform and Investment Management

information systems. There has been a dearth of financial information available in the past, but now it appears that information ...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...

Research Proposal for J. Sainsbury

research seeking to find an answer without the presupposition of a hypothesis. The question is broad as we want to assess the perf...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...