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Essays 511 - 540

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Marketing Research and MIS

In four pages this paper examines Management Information Systems as they relate to market research in a consideration of startup, ...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

QUESTIONS ABOUT MARKETING RESEARCH

and other uses for the research. Following are four ways in which marketing research is used, but this list is by no means exhaust...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

KUDLER FINE FOODS AND MARKETING RESEARCH

2) determining a research design; 3) identifying data types/sources; 4) designing data collection forms and other methods; 5) dete...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Exporting Vegetables to Thailand

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...