SEARCH RESULTS

if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...

In ten pages this paper discusses the contributing factors besides the United Fruit Company that led to 1954's Guatemala coup. Th...

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

In fourteen pages this paper examines fruit crop improvement for genetic engineering with a consideration of biomolecular tomatoes...

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

the research team will use a convenience sample of women recruited from a specific geographical area, and the team may choose to l...

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

support for the first year. Hardware will not need to be required as this is already present within the company. 2. System Require...

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...