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UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Suicidality and Depression in Young Children

Given that serious depression too often leads to suicide, it is a problem that simply cannot be ignored. Numerous factors enter i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Global Data Security

type of electronic data and information is highly vulnerable to breaches. The Global Security Market and Trends This is a growi...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...