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Essays 391 - 420

Comparative Account Analysis of The Commonwealth Bank of Australia and The National Australia Bank Limited

In six pages the accounts of these banks in the four year period between 1996 and 2000 are assessed in terms of performance throug...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

Approaching Azerbaijan

Courses of Action Form an alliance with Armenia Armenias per capita GDP is slightly lower than Azerbaijans, though fewer of...

Barings Bank's Collapse

In six pages this paper discusses the collapse of the more than two centuries' old Barings Bank as a result of Nick Leeson's activ...

President Andrew Jackson's 1832 'Bank War' with the Bank of the US

and readily became the most powerful lending institution in the land -- a central bank, in effect, with a determining influence on...

Amerian Society and Economy as Presented in John Ford's Stagecoach and Ann Banks' First Person America

of such changes that occurred during the 1930s. A number of the First Person America interviews focus upon the sharp class consci...

Implementing TQM In a Banks' Real Estate Department

know what they change is going to be. line with any other type of strategy, TQM is only made up of components that may facilitate ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Russell Banks' Continental Drift and Leslie Marmon Silko's Ceremony

complete of his sense of self - everything within his environment has the feeling of being "other." Tayo is literally the walking ...

International Banks' Main Divisions

These banks will also offer many other services such as foreign currency and credit cards, in the UK the four main clearing...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...