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Essays 91 - 120

Disrespect and Language The Appropriation of Native American Language and Culture

This paper asks whether we have bastardized Native American language by appropriating it in sports and mass marketing. There are ...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Sports Markets and Demand Forecasting

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Overview of Sports' Shoulder Injuries and Rehabilitation

In eleven pages this paper discusses research on sports related shoulder injuries and various rehabilitation approaches with the i...

Overview of Collegiate Sports' Title IX

previously were. In offering some information regarding the history of Title IX we present the following: "* On June 23, 1972, Pre...

Personality Traits Required of Health Club Personal Trainers, Class Instructors, Receptionists, and Managers

and the needs of the organization, the selection of a manager with a specific personality type should be well considered. The four...

'Obscene' Salaries of Professional Sports' Celebrities

the fact that they are ostensibly playing a game for pay and that their talents are unique in all the world, the fact remains that...

Sports' Success and Motivation

they mean and how they affect the team can give us some of the insight to the motivating factor that affects any team and the indi...

Good Communication and the Athletic Trainer

This 3 page essay explores how good communications can lead to excellent training and team inspiration through knowledge of comuni...

Becoming a Greater Sports Fan with Fantasy Sports

Before playing fantasy football, I gave little thought to the function of a commissioner or the importance of the role in team ope...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Schulberg/What Makes Sammy Run?

childhood, as well as everything he hopes to achieve is best illustrated in an incident that occurs between Sammy and Al Manheim o...

Assessing Crocs' Supply Chain

Crocs senior management also can be listed as a core competence. The companys President understands the nature of customer accept...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...