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Essays 31 - 60
In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...
p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...
we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...
This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...
combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...
for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...
meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...
In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...
the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...
full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...
"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...
Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...
to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...
to begin its inexorable growth once again. Much of the capital investment made throughout the world is directed to emerging...
In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...
or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....
In eleven pages these two financial crises are contrasted and compared and then ultimately combined into a single model that will ...
In ten pages this paper examines the 'matchmaking' role an intermediary plays in financial markets. Seven sources are listed in t...
as regulation or price controls (Thompson, 1998). One of the best examples of this may be seen as an agricultural market...
In ten pages consumer time allocation is considered in an examination of leisure, nonmarket and market time. Eleven sources are c...
In fourteen pages this paper examines how choices are rationally made by consumers regarding leisure, market, and nonmarket activi...
In ten pages this paper discusses how futures and sport prices can affect the Brazilian commodities market with the emphasis upon ...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...
In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...
a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....
Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...
In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...
basic human needs" (Anonymous #2, 1995, p. PG) such as ample food, clean drinking water, uncontaminated sanitation, and the availa...
repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...