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Essays 61 - 90
In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...
This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...
combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...
In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...
we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...
"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...
basic human needs" (Anonymous #2, 1995, p. PG) such as ample food, clean drinking water, uncontaminated sanitation, and the availa...
meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...
In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...
the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...
full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...
it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...
repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...
of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...
other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...
course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...
taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...
where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...
2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...
researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...
that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...
seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...
this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...
may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
was not always community, this change in political regime occurred following the Second World War the communist party took over th...