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Essays 361 - 390

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

How Did the New Left Lead to the Rise of the New Right?

support one another, and as a result, there was great social change. Perhaps the greatest success of the New Left was the Brown v....

HR Project

and DeHayes, 2000). The company held a wealth of problems, including trying to patch together incompatible systems inherited thro...

New Nurses Survival Guide

2008, p. 208). The purpose of the study designed by Sorensen and Yankech (2008) was to investigate whether a "research-based, th...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Should New Drugs Be Labelled As ‘New’ To Indicate A Higher Risk Than Established Dugs?

funds used to ensure drug safety focused in the approval of new drugs. After a drug is approved there are few quality reports unde...

Comparative Analysis of Area Newspapers in New York City

as a breaking story. The next day, most of the New York area newspapers picked it up. Meek and Bazinet examine, in the New York ...

New Product Market for a Body Board in Australia

to a peak in 1999 and still growing, today it is still growing (Office for Recreation and Sport, 2004). This indicates a large mar...

Rao and Steckel's The New Science of Marketing

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Article Paraphrasing

the content, though the student might want to mention that the piece is badly written. The article discusses Ms. Gorton, an admin...

Windex Clean and Shine Dry Microfiber Multipurpose Cloth Product Analysis

on the surface that is to be cleaned, wipe the area with a cloth, rinse and re-use cloth as needed. There are any number of dry a...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

NY's Transportation Growth

of transportation system would come in stages. There was much travel, even in the early years and it was made possible to creating...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

The New World

that gold could be found. However, this was not ultimately why the New World was colonized, especially in light of the fact that g...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

My Neighborhood Queens

and live, once the Queensborough Bridge was opened in 1909 (Queens, New York, 2006). Today transportation possibilities involve th...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...