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Essays 1171 - 1200

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

US Home Furnishing Retail Sector

In eight pages this paper discusses US' home furnishing industry in a consideration of history and current marketplace positioning...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

London Zoo Marketing

with a wide range of animals, all provided for the entertainment and enjoyment of those who are coming to see something that they ...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Analysis of Starbucks

In ten pages this examination of the Starbuck Corporation includes management, a SWOT analysis, financials, and marketing approach...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Starbucks; Core Competences and Value Chain Analysis

out the new format of a coffee bar. He gains a site in the down town area and the first modern format Starbucks opens. The experim...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Investment Concepts, Tools and Theories

concept is that the portfolio of investments is one that will match the needs of the investor, taking into account different aspe...

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

a young boy of approximately twelve years of age. He is well-tanned and his medium length hair largely unkept. The latter flows ...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

TGI Friday's (Case Study Analysis)

there is an unusually high rate of staff retention at Fridays establishments. The case study highlights the fact that there is mu...

Zebra Beer

such a degree that the profit margin is lower (Rosenthal and Twells, 1999). The uncertainty of what to do about the pricing is r...

Public Sector; Management and the Measurement of Efficiency

resources that can be utilised to satisfy the needs. There is little doubt that the pubic sector cannot satisfy all needs. However...

Annotated Bibliography

1969 and has numerous updates as well as many citation in other works, both tutorial and research papers, for example it is cited ...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

MCDONALD'S AND BURGER KING AND MARKETING

been quite varied. In this paper, well examine some of the differences. Once major difference between the two chains is th...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

Marketing Nigeria As a Tourist Destination and Improving Its’ Image

other developing countries with lacking infrastructures have pursued tourism as a sustainable economic policy. The idea of touris...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...