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Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

is reliant on complimentary products, such as cars sales may be affected by the sale of petrol a cross-elasticity may exist. In me...

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...