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Essays 511 - 540

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Democracy and Negative Political Campaigning's Impact

In seventeen pages this paper examines the destructive effects of negative political campaigns upon democracy in a consideration o...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Eradicating Smallpox, Implications for Polio

the infected individual, which halted the spread of the infection (CDC, 2009). However, the conditions that were applicable to sma...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

Reform of Campaign Finance

Soft money is essentially unregulated money (Gallagher PG). Hard money, on the other hand, are regulated and capped donations at $...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Eastern Europe and Its Free Market Impact

In three pages the impact of the free market upon Eastern Europe is examined in a case study that focuses primarily upon the trans...

Nursing Interventions and Case Study on Guillain Barre Syndrome

In ten pages this case study of an individual who after a gastrointestinal infection contracted GBS is presented along with a case...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...