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Essays 481 - 510

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Wynd's "Guided Health Imagery For Smoking Cessation And Long-Term Abstinence" - Critique

as "a highly focused form of concentration that creates an alteration of sensations, awareness, and perceptions with the same biop...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

USA Today Article Review

by which to separate smokers from nonsmokers, the idea had merit; however, the execution of it severely lacked effectiveness. Non...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Cause And Prevention Of Heart Attacks

can create the unhealthy form of cholesterol without eating the bad foods associated with it, inasmuch as some systems automatical...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Using e-Cigarettes to Quit

This paper provides a proposal for a statewide quit smoking campaign. The paper discusses how the program will be funded, a detail...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Newspaper Media and Deviance Images of Deviance in the Media: A Comparison of Low and High Consensus Deviance Newspaper Articles

of the Articles Elaine Careys January 20, 2003 article entitled "Smoking risks obvious to young" accounts for an example of a low...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Smoking Cessation Rates

In seven pages this paper discusses the rates pertaining to smoking cessation and why one must completely quit in order to be succ...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Psychological and Sociological Perspectives on Smoking

arms because of the no smoking signs which are appearing in office buildings, restaurants and other public areas around the nation...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Cigarette Smoking and The Health Care System

health outcomes are generally found in proportion to the number of cigarettes that a smoker uses each day (Goodwin, Keyes and Hasi...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Antismoking Approaches and Using Beattie's 4 Quadrants Health Promotion Model

The model reflects different approaches, for example, the causes of illness may need to be focused on an individual or on a collec...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Australian Land Law; Enforceability of an Easement Not Created by Deed

the characteristics that are required for an easement to exist. There are four accepted characteristics which are laid down in the...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Colonialism's Effect on Anthropology

"Day after day, minute to minute, Tutsi by Tutsi: all across Rwanda, they worked" (Gourevitch, 1998; p. 18), the sole purpose of t...