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Essays 811 - 840

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Agritech Case Study

best solution will be that which satisfied the demand and has the lowest associated costs. The different variation on the ...

Albertsons and Excel Case Study

the opportunity for impose purchases that can be used to increase sales levels. The technology may also be sued to allow these to ...

Lester Electronics Case Study

Lin has suggested to Bernard Lester that undertaking a joint venture may help both companies, he is also now concerned that if TEC...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Futura Case Study

The economic future is one of the aspects that many commentators believe that they already know with some level of confidence. The...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Production Case Study

This 13 page paper looks at a case study supplied by the student and considers the way production may be scheduled in order to min...

Caledonia Plc Case Study

create a high level of savings. Savings that are made may be seen as equal to revenue. We are also given two different scenarios w...

BLM Case Study

rather than a windows framework of the system. Listening to the users during the development may also have allowed the out of date...

Harlequin Case Study

with the marketing of the series, the brand awareness and repeat purchases are not a feature of single titles. Instead, for each b...

Quick Lube Case Study

to the past relationship between Super Lube and the franchisee. However, the main issue is that power that Houston will have over ...

Applied Manufacturing Case Study

is a demand that the company can tap into as although it is accessible the major suppliers to not specifies in this niche market. ...

Case Study: Burt's Bees

its most popular (Voomes, 1997). Each time she cut one of the old products, she replaced it with a new product in the skin care li...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Hotel Case Study

the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...

Downsizing - Hypothetical Case Study

That means they have a direct impact on each other and change in one area will result in changes in the other areas. Summary of A...

Allied Food Lemon Juice Case Study

until operations actually start, but here we assume that these are brought in before year 1 to prepare for operations. However eve...

Ethical Decisions - Case Study

their behaviors or lack thereof. Also, Georges wife, Mary, is not a decision maker but she no doubt has an influence on the decisi...

GIS Case Study

given regarding the way the system work, if we look at the inputs, the transformation process and the outputs we can consider the ...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...