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Essays 151 - 180

FedEx Kinko's Distribution Channel Strategy

project, which provides free software downloadable from FedExs website. Rather than printing a file and then taking it either to ...

Industry Segmentation

with the values they attach to making purchases and the access or utility they have in relation to that market. Airlines If we lo...

Case Study of Gino SA Expansion

itself. Additionally, Gino is already situated to take over the market share by having a line of over 50 industrial burner product...

Arbitrations, Unions, and Courts

The problem with the arbitration process, however, is that it can sometimes be lengthy and frustrating. This can be especially fru...

Death, the Process of Grieving, and Bereavement Counseling

of the crime. Those victims are the loved ones of the murder victim and even remote acquaintances. Each will undergo a grieving...

Overview of U.S. Terrorism

horrendous attack. Many have probably forgotten The Order of the Rising Sun. Members of this faction, in 1972, possessed 30 to 40 ...

Small Businesses and Ecommerce's Impact

its products locally and regionally in the Watford and Luton are. There was some mail order activity, but this was mostly gained f...

Commercial Appraisal of Spain

at the end of February 2002 the inflation rate was 3.1%, for 2001 it was 2.7% and for 2000 it was 3.4% (CIA, 2002, FT, 2002). I...

Estelle Enterprises Case Study on Strategy Development

the contracts to supply the western countries, they are now seeking to break the exclusivity that Estelle hold. This would mean th...

Computer Industry and the Importance of Channel and Distribution Management

is a difficult market to gain entry to in order to access the retail distribution channels (Thompson, 1998). The products are di...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Article Review on the Trends in Sales Management

Horizontal marketplaces are those that "allow organizations across industry lines to procure goods and service," such as office su...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...