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Essays 151 - 180

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Problems, Marketing, Johnson and Johnson, Pfizer, and Merck

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

Nokia Corporation Analysis

year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Nursing in Great Britain, Clinical Supervision

patient care" (p. 438). Prior to 1970, nursing training in the UK could be described as rigid and highly structured. After...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Black & Decker Financial Position

2009, 2005), released a Power & Hand Tools study in early 2005 concluding that "U.S. demand for power and hand tools is forecast t...

Major Issues Relating To The Management Of A Global Corporation

they may be seen to be enveloped in the issue of to what degree and how to whether globalize or localize strategies across the dif...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Avon Network Marketing

sales that their team makes. Avon encourages the agents to see the development of sales as the development of their own business. ...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

The Rise of Corporations into the 21st Century

and an unwavering supporter of Laissez faire capitalism that is freedom from intervention of any sort save that of force in the pr...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...