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Essays 61 - 90

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

'Keeping the Peace' with International Law

to provide a structure for keeping the peace. The same is true for international law, the rules of a classroom or the advice of a...

Atlantic Revolutions and the Age of Discovery

and social mores, each influencing the other (Rosa, 1998). Looking at the factors that were involved with the Age of Discovery/Ex...

1999 Anti FYR Campaign of NATO

by stating: "Today we are taking an historic step forward for wider stability and security in the Balkans...This decision is not ...

10th Anniversary of Virgin Atlantic Airways

Class prices when compared to other airlines. * Customer base crosses ages, occupations, socio-economic classes. * Virgin Atlantic...

Uneasy Alliance Between NATO and Russia and NATO

was announced that other countries such as Poland, Hungary and the Czech Republic may join, this was interpreted by Russia as a th...

History and Financial Performance of the Great Atlantic and Pacific Tea Co.

2004). Operations also take place with the core brand name of A & P, in Canada operations take place under the name Dominion In Mi...

'Inferno' by Dante Alighieri and 9th U.S. Poet Laureate Robert Pinsky

In five pages this paper considers how to relate Pinsky's concepts to 'Inferno' based upon an April 1995 Atlantic Monthly online d...

America and the Interaction Between Natives and Europeans

In one page this paper considers the European colonization across the Atlantic and the resulting contacts between these settlement...

Colonial America, England and Atlantic Slave Trade's Role

early seventeen hundreds that the slave population was sufficient enough to make an economic impact, and hen it was centered prima...

Racism as Viewed by Booker T. Washington and W.E.B. Du Bois

Racism as presented in the Atlantic Compromise address of Booker T. Washington and The Souls of Black Folk by W.E.B. Du Bois is co...

West's Rise and Bulliet et al's The Earth and Its Peoples

In five pages this paper discusses the West's rise in a consideration of this 1997 text by Bulliet et al that includes the Atlanti...

Second World War's Battle of the Atlantic

In five pages the Second World War's Battle of the Atlantic is analyzed. Ten sources are cited in the bibliography....

Atlantic County, New Jersey, Self Care Deficit Nursing Theory and Community Assessment

In seven pages Atlantic County, NJ is used as an example in a discussion of healthcares and community assessment with problematic ...

Summary of Africa And Africans In The Making Of The Atlantic World 1400-1800 by John Thornton

go against historical accounts of the African arrival by asserting that they did not come to the Americas as a result of slavery; ...

History of America's Transcontinental Railroad

In six pages this report discusses the travel from the Atlantic to the Pacific that resulted from the Transcontinental Railroad in...

Atlantic Slave Trade Mortality and Profits

In five pages this research paper discusses the 17th and 18th century Atlantic slave trade and how profitability was affected by h...

Impact of the Atlantic Connection on Niumi

horses because the land was so wet most of the year, and as such they could not build on their military cavalry like much of the s...