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Essays 61 - 90

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

Function of Economic/Political Factors in Pre-Colonial Asia

This 5 page paper looks at the systems that were in place and changed by the colonisation of Asia. The paper considers the role th...

Knee Function and Changes Measurement

In a review of the dynamics of muscle interaction controlling the function of the knee, Klein (1990) explains that two muscle grou...

Change and Change Management

organisation, in this model, is always under some form of pressure to change. The way in which any changes emerge are as a result ...

Does Organizational Change Need to People to Change?

in an environment that is constantly changing. If organizations are an open system they cannot be controlled in a logical manner (...

Why is Transformational Change Less Attractive than Incremental Change?

then reinforced, especially as this changes focused on the tasks of the company undertake, increasing the number of shifts a numbe...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Clothing of China

Long thought to be legendary, it has recently proven to actually have existed, but theres no information on the type of clothing w...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Formation and Changing of Opinions

the surgeon general is mostly respected, when it comes to running shoes, his or her knowledge probably wouldnt be very persuasive....

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Organizations, HRM, and the Impact of Trends in the Labor Market

trends which the employers cannot change or influence, these are social trends such as increased knowledge due to the flow of info...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Bond Market Activity and Changes

In seven pages the changes in bond market activity are discussed in terms of the reasons for thes changes and the continued suppor...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Changes Brought About by the 1929 Crash of the Stock Market

do remember stories about it. It was the one where people lost everything. Some committed suicide. Some lived in despair. Others m...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

British Workforce and the Growing Participation of Women Since the Second World War

control practices and free contraception; the changing attitudes of women; and the availability of part-time work. After the war,...

Case Studies: Caterpillar And Harley-Davidson

burst. The world went into a serious recession. To compound this event, the company suffered a 205-day strike by UAW workers (Bart...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...