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Essays 1291 - 1320

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Ohio's Banc One's Technological Approach

In five pages Harvard Case Study 9 582 091 on the technology approaches of Banc One of Ohio and how this led to its banking indust...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

December 2000 Conference on Corporate Governance

In fourteen pages this Federal Reserve Bank sponsored conference with SEC Chairman Arthur Levitt as keynote speaker is examined wi...

Change and the UK Accounting Regulatory Framework

In ten pages the problems with the United Kingdom's accounting regulatory framework are examined in a consideration of such cases ...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Economy of Turkey and the Impact of the Failed Turkish Banking System

In twenty pages this paper examines how the failed Turkish banking system contributed to the country's economic collapse. Eleven ...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

ECB and the Economy of Europe

In ten pages this paper considers the Euro, the economy of Europe, and how it is managed by the European Central Bank, with long a...

United Kingdom's Fraud Cases and Accounting Regulatory Authorities

In ten pages this paper examines cases of Wickes BCCI, Maxwell, Guinness, and Barings Bank in a consideration of UK accounting reg...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

BANK OF AMERICA: ANALYSIS

is good news for consumers - and helps when it comes to developing and maintaining a competitive advantage. * Diverse products. H...

Comparison of a Bank and Interest Loan Corporation in Managing Liability and Interest Rates

In five pages this report discusses General Motors in a comparison of interest loan corporations and banks as they involve interes...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Susan Bordo, Paulo Freire, and Making Social and Educational Connections

In five pages this paper compares and contrasts the 'Hunger as Ideology' essay by Susan Bordo with 'The Banking Concept of Educati...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Washington Mutual and Banking Sector Changes

In five pages the U.S. banking sector is examined in terms of recent changes with the focus of how this has impacted Washington Mu...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Evaluating Decision Support Systems

In eleven pages a hypothetical banking industry scenario involving a decision support system evaluation includes a problem stateme...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Jamie Dimon Harvard Business Case

reported that Dimon met with the co-heads of capital markets every day for three weeks. These were no short meetings, which sent a...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...