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Essays 1351 - 1380

Issues Pertaining to Interest Rates

In ten pages this paper examines whether or not the Federal Reserve's lowering of U.S. interest rates should be adopted by the Ban...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Australia's Financial Regulation

In five pages this paper examines how Australia's banking institutions are regulated. Seven sources are cited in the bibliography...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Robert Shiller's Irrational Exuberance

how to best respond (Irrational Exuberance, 2002). During the period between 1994 and 1999, the Dow Jones Industrial Average tri...

Data Mining and Business Intelligence

in the United States, decided to purchase Model 1. V. Conclusion Those businesses which apply data mining tools will have the adva...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Blair Water Purifiers in India- A Qualitative and Quantitative Case Study

as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...

Target Marketing and X Corporation

the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various market...

X Corporation Market Entry

late entry is the best possible scenario for the company. Benefits of Later Market Entry Among many businessmen and women...

Marketing and Management Across Cultures

epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, bu...

Successfully Getting a Bank Loan

the loan as well as the ability to remain in business, at least until that loan is repaid. What the Business Needs...

Ohio's Banc One's Technological Approach

In five pages Harvard Case Study 9 582 091 on the technology approaches of Banc One of Ohio and how this led to its banking indust...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

December 2000 Conference on Corporate Governance

In fourteen pages this Federal Reserve Bank sponsored conference with SEC Chairman Arthur Levitt as keynote speaker is examined wi...

The Economic Infrastructure of Brazil

more manageable 6 percent (CIA, 2001). Brazil has been working diligently to expand its international presence, while simul...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

New Company Financial Aspects

In five pages this paper considers how capital may be raised by a new business and includes venture capital use, bank borrowing, a...

COBOL and Chase Manhattan, A New Way?

The programming language COBOL is discussed in relation to modern corporations, particularly Chase Manhattan Bank. One of the firs...

Bank One's Hiring Problems

In five pages this paper examines the 2001 hiring problems at Bank One in an emphasis upon economic situations that have impaired ...

China Tobacco Company Creation

with even a modicum of business savvy knows that any number of factors can go awry. Therefore, getting a business up and running ...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

ECB and the Economy of Europe

In ten pages this paper considers the Euro, the economy of Europe, and how it is managed by the European Central Bank, with long a...

United Kingdom's Fraud Cases and Accounting Regulatory Authorities

In ten pages this paper examines cases of Wickes BCCI, Maxwell, Guinness, and Barings Bank in a consideration of UK accounting reg...