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Essays 181 - 210

Foreign Direct Investment in Japan Proposal

low rank in foreign direct investment in the country has been due to cultural, legal and economic barriers (Jadallah, 2002). Japan...

An Analysis of the Kudler Website

appealing. It is oval and in the interior is contained in large script lettering the word Kudler. Underneath in small block print ...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

Kingsford Charcoal

all the Ps of the marketing mix. If the product is of poor quality or does not perform to promised levels, then all the other Ps ...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Home Health Care Marketing

In five pages this paper examines how to market home health care with a local marketer interviewed and a community facility that f...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

The Promotion of Different Products and Services

and the attitude or values of the company. By looking at four different products in the way they are promoted different aspects of...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Glad Product SWOT Analysis

product, which was a potential market leader but had not yet been marketed on a large scale (Brandweek, 2002). The strengths ther...

Article Reviews and Questions on Marketing

when the product is sound and meets customers needs. Part of the reason that traditionally burger-centered chains now offer salad...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

Tourism's 7 Ps

a new customer when compared to the cost of keeping an existing customer (Thompson, 1998; 29).It is also necessary that the provis...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...