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Essays 271 - 300

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Literature Review on Retaining Psychiatric Nurses

2000). Though one might think that nursing professionals with higher education degrees might be able to address their own stress,...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Retention in Nursing and the Role of a Nursing Manager

support for the concept that effective leadership style is directly related to nursing job satisfaction (Kleinman, 2004a). These s...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

Nonprofit Organization Volunteer Recruiting and Retention

squads in communities that use volunteers, there is usually a shortage. The work is grueling and while rewarding, many people just...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

CARICOM

Indies along with the Regional Shipping Service (which was set up as a part of the defunct federation) came together to control th...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

United Kingdom's Economy and Liquidity Retention

by way of charging interest in the loan of their funds whereas the borrowers are seeking to used the funds for their own reasons. ...

E-Commerce Trends

which is more widely acknowledged. The difference here is that the goods are reaching the end of the value chain and being sold to...

Increased Number of Firms and the Impact of Transaction Costs

as the best way of ensuring the goods are made and allocated in the most effective manner, increasing growth and also the welfare ...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...