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Essays 571 - 600

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

2004 Fashion Trends Forecasting

2003). Todays designers must take into account the preferences of consumers, and must provide fashions to meet these needs....

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Analysis of Opening an NYC Sports Bar

is named "Fans A Lot." COMPANY DESCRIPTION Company Mission When it comes to launching any company or organization, there ...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...