SEARCH RESULTS

YOU WERE LOOKING FOR :Marketing Myopia and Increasing Customer Retention Potential Reviewed

Essays 121 - 150

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Financial Markets in Australia

In fifteen pages the current status of financial markets in Australia are examined in terms of problems and increased government p...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Job Reductions - A Review of Related Literature

the impact this will have on the employees who remain with the firm. This will need to be understood not only to manage the downsi...

A Strategic Approach to HRM

It is concerned with the management of employee learning for the long term keeping in mind the explicit corporate business strateg...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

2010). This has meant in terms of education and the educational infrastructure there was an inheritance fro the former colonial p...

CUSTOMER RETENTION IN THE MIDST OF TECHNOLOGY CHANGE

is available to its customer base 24/7. And theres a cost savings to such technology as well (Del Franco, 2007). The problem occur...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Canyon Ranch Case Study

tool that can create value rapidly. Question 2 The strategy of Canyon Ranch using CRM may should resemble the current strategy,...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...