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Essays 241 - 270

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Tesco's Marketing of its 'Finest' Range

of the market. The current trend in stocking luxury brand foods can be seen as a result of the way that the economy has developed....

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Role and Benefits of Key Person Insurance

GDP originating in services, concentrated into a single area it become apparent that there is a heavy reliance on intellectual cap...

Toy Helicopters' Marketing

resources to support the product while not attaching the entire future of the business on a single product. "All products h...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Bowflex Exercises Machine Marketing

consumer fitness products are sold through retail outlets, and it sells its Nautilus, Schwinn, and StairMaster commercial lines di...